CREATE THE HYPE
VACANCY – INTERGRATED MARKETING & 360 COMMERCIAL PARTNERSHIPS LEAD
JOB TITLE: Integrated Marketing & 360 Commercial Partnerships Lead
Company: Pulse Entertainment (Base Pulse)
Location: Rivonia, Johannesburg
Reports to: CEO Office
Employment Type: Full-time, Permanent
MOVE.CULTURE.LOUD.
ROLE OVERVIEW
Pulse Entertainment is a leading, new age multimedia company creating content across TV, radio, digital, events, and podcasts. We’re looking for a 360° marketer who can turn audience, content, and platforms into commercial value.
You’ll own integrated campaign strategy, digital growth, and the development of sponsorship + partnership products that make brands part of our story. This is both a brandbuilding and revenue-driving role.
Candidate must be able to lead a pitch from insights and strategic proposition through to creative execution, commercial value and ROI.
KEY RESPONSIBILITIES
Integrated Marketing & Campaigns
- Lead 360° campaign planning across TV, radio, digital, social, OOH, and events for internal properties + client campaigns.
- Translate business objectives into integrated marketing plans with clear audience, message, channel mix, and KPIs.
- Work with Content, Sales, Creative, and Production teams to deliver campaigns on time and on brand.
- Own the marketing strategy to ensure alignment across all platforms.
Digital Growth & Performance
- Owned digital channels: website, social, YouTube, podcasts, email, and Entertainment app.
- Drive audience growth, engagement, and first-party data capture.
- Manage paid media: Meta, TikTok, Google, programmatic. Optimize for reach, CTR, CAC, and ROI.
- Implement SEO, content strategy, and CRM/email marketing to grow and retain audiences.
- Report on digital performance with clear insights and recommendations.
Commercial 360° Sponsorship & Partnerships
- Develop, package, and sell integrated sponsorship solutions that span on-air, digital, events,
and influencer. - Own the end-to-end development and commercialisation of 360° sponsorship and partnership opportunities, from prospecting and client engagement through to pitch, negotiation, closing, activation and renewal.
- Partner with the Commercial/Sales team while taking direct ownership of the strategic development, pitching and closing of selected high-value 360° sponsorship opportunities.
- Build and manage long-term brand partnerships: from pitch → contract → activation → reporting.
- Create sponsorship IP and “always-on” partnership platforms tied to our shows, talent, and events.
- Ensure delivery and measurement of partnership KPIs: impressions, reach, leads, sales, brand lift.
- Manage sponsor relationships to drive renewal and upsell opportunities.
Measurement & Insights
- Define success metrics for every campaign and partnership.
- Provide post-campaign reports with learnings and next steps.
- Use audience data and insights to inform product development and sponsorship pricing.
MOVE. CULTURE. LOUD.
© 2026. BASE PULSE AFRICA.

