Last Updated: 19 May 2026
- INTRODUCTION
Welcome to www.basepulse.africa (“we”, “us”, “our”). We are committed to protecting your personal information and your right to privacy in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA).
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website and submit or interact with user-generated content.
- RESPONSIBLE PARTY
Pulse Entertainment (Pty) Ltd is the responsible party for processing your personal information.
Contact details:
- Address: Genesis House, South Block, 18 Wessel Rd, Rivonia, 2128
- Information Officer: Craig Paterson / CraigP@basepulse.africa
- INFORMATION WE COLLECT
We may receive and collect personal data about you in several ways including when you access our website, enter or participate in our competitions, give-aways or promotions, contact us directly and provide feedback, comments or suggestions, participate in market research surveys, attend one of our events, do business with us, visit our physical offices or premises, or engage with our website or social media accounts. Data collected may include the following categories of personal information:
3.1. Information You May Provide
- Name and surname
- Certain demographic data such as age, gender, race, and ethnicity
- Email address
- Username, screen name, social media handles, or profile details
- Comments, likes, preferences and interests
- Business, service or product information
- Personal or business contact information
- Content you submit (e.g. posts, comments, uploads)
3.2 Automatically Collected Information
- IP address or other online identifiers
- Browser type and device information / ID’s
- Usage data (pages visited, actions taken)
- Cookies and tracking technologies
- CCTV data
3.3 Special Personal Information
We do not intentionally collect special personal information (e.g. health, religion, political views), unless voluntarily provided by you through content submissions. By submitting such content, you consent to its processing.
- PURPOSE OF PROCESSING
We process personal information for the following purposes:
- To provide, operate, promote, maintain and improve the website and other Base Pulse services
- To analyse our services to:
- learn more about our audiences,
- perform data analytics and optimisation,
- perform audit, accounting and other internal functions,
- undertake internal research for technical development, upgrading, debugging or any other technical optimisation
- recognise and understand preferences, interests and other application information of our audiences to provide better experiences
- To enable user-generated content and interactions
- To create and manage user accounts
- To communicate with users
- To moderate and manage content
- Managing safety and security
- To comply with legal obligations
- To perform any contractual obligations we have towards you
- To improve our services and user experience
- LEGAL BASIS FOR PROCESSING
We process personal information under POPIA based on:
- Consent (e.g. when you register or submit content)
- Performance of a contract (providing website services)
- Legal obligations
- Legitimate interests (e.g. maintaining and securing the platform)
- USER-GENERATED CONTENT
- Any content you submit may be publicly visible.
- You are responsible for ensuring that your submissions comply with applicable laws and do not infringe the rights of others.
- We may monitor, moderate, or remove content at our discretion.
- By submitting content, you consent to its publication and processing.
- SHARING OF INFORMATION
We may share your personal information with:
- Technical and research service providers (hosting, analytics, moderation tools)
- Marketing services providers supporting us in promoting the website and other Base Pulse services
- Legal advisors, law enforcement or regulatory authorities (when required by law)
- Third parties where necessary to protect rights, safety, or security
We do not sell personal information.
- CROSS-BORDER TRANSFERS
Your personal information may be transferred outside South Africa if required for hosting or services. Where this occurs, we ensure that:
- The recipient is subject to similar data protection laws, or
- Appropriate safeguards are in place
- DATA RETENTION
We retain personal information only for as long as necessary to:
- Fulfil the purposes outlined in this policy
- Comply with legal obligations
- Resolve disputes or enforce agreements
User-generated content may remain published unless removed by you or us.
- SECURITY MEASURES
We implement appropriate technical and organisational measures to protect personal information, including:
- Secure servers and encryption
- Access controls
- Monitoring and risk management procedures
Despite these measures, no system is completely secure.
- YOUR RIGHTS UNDER POPIA
You have the right to:
- Access your personal information
- Correct or update your information
- Request deletion or destruction
- Object to processing
- Withdraw consent at any time
You can exercise your rights and lodge a request by emailing us at CraigP@basepulse.africa
You may also lodge a complaint with the Information Regulator (South Africa):
- Website: https://www.justice.gov.za/inforeg
- Email: inforeg@justice.gov.za
- COOKIES AND TRACKING
We use cookies to:
- Improve website functionality
- Analyse usage
- Enhance user experience
You can manage cookie preferences via your browser settings.
- THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
- CHILDREN’S PRIVACY
Our website is not intended for children under 18 without parental or guardian consent. We do not knowingly collect information from minors without proper authorisation.
- CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated date.
- CONTACT US
If you have any questions or concerns about this Privacy Policy or our processing of personal information, please contact:
Information Officer: Craig Paterson Email: CraigP@basepulse.africa (cc : RichardH@basepulse.africa)